Celebrity mom and Event Host – Dimples Romana, Group Brand Manager for Water – Barry Del Rosario, Wilkins 2012 Mother of the Year – Margarita Tubang, Crush Communications Managing Director – Rod Nepumuceno.
Barry Del Rosario, Dimples Romana and Rod Nepumuceno with the 14 Wilkins Super Mom Finalists
WILKINS Awards Mother of the Year 2012
Every mom deserves to be recognized for her enormous contribution to her family and society. This year, 14 exemplary mothers were chosen from thousands of entries from all over the country to be the finalists of the “WILKINS Super Mom – The Search for the Mother of the Year 2012.” The 14 mom-finalists were presented on October 3 at Conti’s Restaurant in Makati. From the 14 hero-moms, Mrs. Margarita P. Tubang, from Baguio, was unanimously chosen as this year’s Grand Winner. The event was hosted by celebrity mom and Wilkins user, Dimples Romana.
At 55, Margarita literally has her hands full with 11 children that include twins. She turned their situation into an inspiration, braving different jobs to raise her kids and provide for all their needs. Full of hard-work and determination to succeed, she beams with pride knowing she was able to send all her children to school, some of whom have gone to graduate and secure college degrees Baguio’s prestigious St. Louis University.
The award is a fitting tribute to the Filipino mother. It celebrates the diverse facets of motherhood as well as the role she plays in shaping the lives of the people who depend on her – people who depend on her daily for her maternal protection and pure love. Likewise, the search naturally personifies the spirit and values of the Wilkins brand, which is known as the standard of purity and safety when it comes to drinking water. The Wilkins brand embodies a Filipina mother’s selfless care for her family — and her commitment to health and well-being above anything else.
Present at the event was the Group Brand Manager for Wilkins, Mr. Barry del Rosario. He shared that “Wilkins is safest and pure distilled drinking water that knows no trace of impurities. Just like mothers, the purity of their love for their families makes them the recipient of this event. It is a tribute, a way of saying ‘thank you,’ for all their hardships and uncompromising love that they have bestowed on their family and loved-ones.“
Echoing the message of Mr. del Rosario, Mr. Rod Nepomuceno, the Managing Director of Crush Communications, Inc., the organizer of the Super Mom Search for the Mother of the Year intimated during the press conference, “No matter how old you are, a mother considers you as her little baby. From your first step, first tooth to your first fall, a mother is always there to look after you. The joy of motherhood is a secret that all mothers share — and that we sometimes do not understand. They have a common language – a mother’s sixth sense. Mothers know best for their children – be it the safe water they drink, to the food they eat, the company they keep, and the discipline that they instill in them day-to-day. This makes them the most important person in the world – simply because they are called Mommy, Nanay, Inay, Momsie and any term of endearment fit for the queen of the house.“
The search for the WILKINS Super Mom kicked off last May 12 in SM Dasmariñas, coinciding with the Mother’s Day celebration. Thereafter, the search toured 14 different SM malls during weekends, encouraging mall goers to nominate women in their lives who they think deserve the title “Super Mom” by writing their story in an essay format. The final leg of the search culminated last August 19 in SM Novaliches.
All 14 finalists each received P10,000 in cash and a Certificate of Recognition, while their nominators received P2,000 each. The grand prize winner of the Wilkins Super Mom Search was awarded P50,000 cash plus a Certificate of Recognition, while the nominator will receive P5,000 from the sponsors.
A MOTHER’S LOVE: PURE AND NATURAL
All 14 finalists equally deserve to be on the list, not only because of their nurturing parenting style, but also for demonstrating resiliency, strong character and determination that is worthy of emulation. These mothers are seemingly ordinary women with extraordinary capabilities, women who in their own unique ways have surmounted challenges, survived the odds and engendered positive changes along the way.
As mothers, these women have put their families’ needs ahead of their own, making sure that they only get the best care possible and enjoy quality of life that they deserve. This nurturing trait of mothers and their sincere commitment to their loved ones strongly resonate with the Wilkins brand, a product under the Coca-Cola Company, that continues to serve many households and families with water that is pure and safe to drink. It has no impurities, no bacteria and no parasites that can harm your family. In fact, it is processed according to the Code of Hygienic Practices and complies with the strictest specifications and standards for packaged water of The Coca-Cola Company, Bureau of Food and Drug (BFAD), Philippine National Standards for Drinking Water (PNSDW) and the Asian Bottled Water Association (ABWA).