Outback Steakhouse Profile
Outback Steakhouse is best known for grilled steaks, chicken and seafood. It has been providing a friendly, casual dining environment in the Philippines for over 15 years. Located in Glorietta 4- Makati; Ayala Town Center in Alabang; and in Acropolis.
Recent awards:
Outback Steakhouse has been voted number one in the Best Steak category for 3 years in a row (’09,’10 & ‘11) in the Zagat Survey of National Full Service Restaurant Chains. Outback also received the Platinum Award (first position) in the Best Steakhouse category in Restaurants & Institutions magazine’s annual Consumers’ Choice in Chains awards.
Ribeye Steak Out
THE ONE REASON WHY YOU SHOULD TRY THIS RIBEYE STEAK
Outback Steakhouse has created the juiciest, most savory steak in town and you shouldn’t miss it
There are many reasons why one should never miss out on Outback Steakhouse’s “Ribeye Steak Out” offer, but here’s the most important one—the quality of the steaks served here is simply one of the best in town.
Perhaps it’s the way the steaks are marinated for 24 hours before it is cooked; or maybe the unique house dressings and sauces made from scratch, using only the freshest ingredients, that goes with it; or it could be the concentrated service that Outback Steakhouse patrons has come to expect from its well-trained rosters of Outbackers.
“While Outback Steakhouse has expanded its food offerings over the years (to include fish, pork, chicken, seafood, pastas & salads), we have kept our signature steaks as top notch as it was from the day we started serving them years and years ago,” said Vanessa Calimlim, the company’s marketing manager.
The storied dining establishment, which has been in the Philippines for over 15 years, started offering the USDA “Choice” certified Angus ribeye steak as its featured menu since February. With just word-of-mouth of its juicy, savory, well-marbled taste, the ribeye steak was a hit with steak lovers.
“We’ve stayed true to using the choice ingredients that make our steaks as sumptuous as our loyal customers want it. As a way of thanking them, we offered our ribeye steak in four different ways to make sure our patrons have something new to try every time they come back for more,” Calimlim said.
There’s the Seasoned and Seared Ribeye (P1,455), grilled in open flame using Outback Steakhouse’s secret 17 seasoning blend; the Chargrilled Ribeye (P1,455), steak with the hint of a rich flavor of espresso seasoning for an extra kick. There’s also the Tuscan Marinated Ribeye (P1,495), an Italian-inspired steak marinated in olive oil, rosemary, burgundy wine and spices; then there’s the Garlic Ribeye, the steak for true garlic lovers (P1,495), topped with marinated, sweet, roasted garlic cloves. All are served with a choice of two freshly made side dishes.
According to Dan Keven Co, Outback Glorietta’s managing partner, each of the four ribeye flavors—served in 10 oz cuts—have found a following.
“Asians generally love their steaks with gravy while Americans and Europeans prefer theirs with minimal seasoning so they can taste the natural flavor of the beef,” Co has observed. “Either way they want their steaks served, we’ll make it happen. We know our stuff.”
The “Ribeye Steak Out” offer has become so successful it has actually contributed some 16 percent of business to Outback Steakhouse since it was offered —proof that consistency and commitment to quality (which Outback has fiercely subscribed to) pays in the long run.
Calimlim said: “At Outback Steakhouse, it’s perfect or perfect only every time. We have made a name for serving quality steaks which takes on our commitment to “serious food”, “concentrated service” and “spirited drinks”. And we’ll continue to do this day in and day out, because at Outback, there are no rules—except to enjoy the complete dining experience.”
“Ribeye Steak Out” featured menu is available in all branches: Alabang Town Center, Glorietta-4 Makati and Acropolis. Follow Outback Steakhouses’s Twitter account (@GoOutbackPH) and like its Facebook account at http://www.facebook.com/OutbackSEA
A MEAL SO GOOD IT’S A REWARD IN ITSELF!
Outback Steakhouse has cooked up a lunch offer that gives variety and value for money
Here’s a “reward” you can give yourself that your tummy will truly thank you for!
In true Outback Steakhouse fashion, the leading dining establishment has cooked up a new set of menu items for its “Weekday Lunch Specials” offer that promises to whet the appetite with exciting flavors for the most discerning pallets.
Whether you have an hour to yourself from work at the office or you simply want to enjoy some quality time with friends and family over lunch, Outback Steakhouse’s lunch offer is the same sumptuous food you’d come to expect every single time.
“Our ‘Weekday Lunch Specials’ has become the launch pad for some of our newest items. It’s our way to encourage our customers to try out fresh recipes,” said Dan Keven Co, Outback Glorietta’s managing partner. The Crispy Shrimp Caesar Salad, for example, according to Co, was first made available in the ‘Weekday Lunch’ menu before it was “promoted” to the dinner menu after strong positive response from customers.
To further encourage patrons to be more adventurous, some food items from the dinner menu have been made available for the “Weekday Lunch” set for more than a third less than it would normally cost. An example of which is the signature Victoria’s Filet (a juicy 6oz thick-cut filet steak) that has a price tag of P899. The same dish, also served with mashed potatoes and seasonal fresh veggies, is available for only P599 during the lunch offer.
“The Outback experience is a reward in itself,” said Vanessa Calimlim, Outback’s marketing manager in the country. “You can easily buy frozen steak in the grocery store and cook it yourself. But our well-trained Outbackers, cozy ambience, and our secret 17 seasoning blend, more than set us apart from the rest.”
Because customers of Outback Steakhouse want nothing less but delicious food that only the Australian-themed company has perfected over 15 years in the country, the people behind it make sure they deliver on their promise of consistency and commitment to quality.
While the “Weekday Lunch” still consists of the favorite steaks that made Outback Steakhouse famous, it has grown to include food items with fish, pork, and chicken, as well as salad selections which result in a more diverse set.
“Here in Outback, it’s always about celebration, whatever time of the day it may be,” said Calimlim. “Our ‘Weekday Lunch’ gives variety and value for money for our customers while they enjoy the highest quality of food service we provide.”
Aside from the mouth-watering Victoria’s Filet (P599), there’s also the Asian Crispy Chicken Salad, Grilled Pork Chop and Shrimp Pasta in Basil and Cream Sauce (P395). Other new favorites include the Tuscan Smothered Chicken (P425) and Smothered Steak (P599).
A must- try is the Flatbread of Day (BBQ Chicken, Margherita, Shrimp Scampi & Chicken Romaine P295) and Crispy Fish and Pesto Rice (P349).
Calimlim said: “Breakfast may be the most important meal of the day and weekends are what most people look forward to, but weekday lunch at Outback Steakhouse is where the rewarding and fun dining starts!”
The “Weekday Lunch Specials” is available Monday- Friday 11am to 3pm (in Alabang Town Center and Glorietta- 4); and 12nn to 3pm (in Acropolis). Follow Outback Steakhouses’s Twitter account (@GoOutbackPH) and like its Facebook account at http://www.facebook.com/OutbackSEA
Media Contact:
Vanessa Calimlim
vanessac@outback.com.ph
+09088686624
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