Category Archives: Convention



When Typhoon Pablo struck the country, it left more than 60,000 families without shelter. It was devastating news for everyone. The Philippine Red Cross, being the primary organization dedicated to humanitarian efforts, came to the aid of the affected families. Its local chapters opened up 71 evacuation centers which provided hot meals and temporary residence for the survivors. Since then, several local and international organizations have helped raise funds for the relief operations. Now, the Asia Pacific Life Insurance Congress is answering the call, naming the Philippine Red Cross the beneficiary of this year’s event.


ALL FOR A GOOD CAUSE. Gwendolyn Pang, Secretary General of the Philippine Red Cross (second from left), joined the APLIC organizing committee recently to express the organization’s gratitude for having been chosen as the congress beneficiary. To her left is Nenette Aseniero, Chairperson of the 14th APLIC, joined by (from R) Taly Ong, Co-chairperson and Immediate Past President of the Life Underwriters Association of the Philippines (LUAP) as well as Arlyn Tan, Incumbent President of the LUAP.

“Words cannot express how honored we are to be the chosen beneficiary organization,” shared Sec. Gen. Pang. “Rest assured that the donation we will receive will go a long way to effectively help the people affected by Typhoon Pablo. The PRC will not only take action, but we ensure that we act on our humanitarian mission with speed and maximum efficiency. I hope that we raise awareness and motivate the delegates to transform their beliefs into action, and that this will be the start of a long term partnership in the name of humanity.”

Nenette Aseniero adds, “The APLIC theme for this year is I will, I can, I do. These words evoke action and naming the PRC as our beneficiary is our way of putting our money where our mouths are. As the country’s largest insurance industry association, we understand and share the commitment they have to enriching the lives of Filipinos across the nation. This is the core of the PRC and we are more than happy to humbly contribute to their continuing humanitarian efforts.”

The donation was awarded to Red Cross during the closing ceremonies of the APLIC Congress last February 22, 2013



PRINT CONNECTS! The 2nd Philippine Print Media Congress Working Team: (Seated left to right) Manila Bulletin’s Barbie L. Atienza (PrintCon Chair and UPMG Vice President), Business Mirror’s Ricky M. Alegre (Adviser and UPMG President) (Standing , left to right) PrintCon Secretariat’s Jun Castillo, Ayra Joaquin; (Souvenir Program Committee) Pillar’s Nhez Aguilar, Pilipino Star’s Jun Aluad; (Ways & Means Committee) People Journal’s Vivienne A. Motomal, Abante’s Ron B. Tamayo; (Programme Committee) Asia Wall Street’s Noel Godinez; (Admin Committee) Commuter Express’s Tonette R. Henson and Edison Camarines; (Marketing Committee) Philippine Daily Inquirer’s Mylene De Jesus,Manila Bulletin’s Badette Cunanan; (Exhibit Committee)Real Estate’s Rose Basa and Marie Yuzon.
PrintCon2012 is now ON! The United Print Media Group (UPMG) the premier organization of leading publications (broadsheets, tabloids and magazines) in the country will be hosting the 2nd PHILIPPINE PRINT MEDIA CONGRESS on AUGUST 9-10, 2012 at the historic landmark MANILA HOTEL. This will gather more than 400 executives, officers, staff, and media practitioners-publishers, editors and writers and our partners from the advertising community as well as readers at large. This congress aims to establish the continuing role of the print media as a major and relevant mainstream medium of mass communication and as a strong tool in nation building; and to define ways by which this role can be further strengthened and enhanced to serve its general public even more.
This year’s Print Media Congress aims to establish that the PRINT MEDIA remains to be a major and relevant mainstream medium of mass communication and continue to be so even with the emergence of new non-traditional media. Moreover, it will also discuss the importance of PRINT MEDIA in social development and Nation building, how to keep it vibrant, relevant and competitive as well as the latest global trends.
Some key topics to discuss during the congress are the History and Development of Print Media n the Philippines; Current Status; New Media: Friend or Foe, Threat or opportunity; Keeping Print Vibrant, Relevant & Competitive; Latest Global Trends in Print Media and a lot more exciting topics.
Hurry up and register now! For more info, kindly call the PrintCon2012 Secretariat at 403-9859 / 403-7787 / (0932) 889-0878, website . Early bird discounts available until July 15, 2012.

AdBoard goes to MMDA

AdBoard goes to MMDA

The 2012 AdBoard Officers and Directors made a courtesy call on Metropolitan Manila Development Authority (MMDA) Chairman Francis Tolentinolast June 28, 2012. AdBoard expressed its support to MMDA relative to issues on self-regulation and truth in advertising. A Memorandum of Agreement (MOA) is set to formalize a more harmonious relationship between AdBoard and MMDA. Shown in photo are: (standing from L-R): AdBoard Director Frank Abueva (Advertising Associates, Inc.-OAAP), AdBoard Director Ed Acosta (EDA Billboard-OAAP), AdBoard Corporate Secretary Tessie Celestino-Howard (Airtime Marketing-IBA), MMDA Chairman Francis Tolentino, AdBoard Chairman Ricky Alegre (Business Mirror-UPMG), Delia Magtoto (OAAP President), Darwin Hortel (OAAP Billboard Sector Head) and AdBoard Executive Director Jones Campos.
The AdBoard is composed of 10 member-associations: the Advertising Suppliers Association of the Philippines (ASAP), the Association of Accredited Advertising Agencies-Philippines (4As), the Cinema Advertising Association of the Philippines (CAAP), the Independent Blocktimers Association of the Philippines (IBA), the Internet and Mobile Marketing Association of the Philippines (IMMAP), the Marketing and Opinion Research Society of the Philippines (MORES), the Media Specialists Association of the Philippines (MSAP), the Outdoor Advertising Association of the Philippines (OAAP), the Philippine Association of National Advertisers (PANA) and the United Print Media Group (UPMG).

AdBoard Ad Academy holds lecture series

AdBoard Ad Academy holds lecture series

The AdBoard Ad Academy held a seminar last June 15, 2012 at the AdBoard office. The half-day event discussed topics on “How to maximize your iPhone4s and iPad 2 and the Basics of Social Media.” Speakers included Jerry Liao of InfoChat(shown in picture); and Marianne Villeza and Aries dela Peña of Power Mac Center. The AdBoard Ad Academy is a project of the AdBoard’s Industry Development Committee led by AdBoard Director Rudy Villar(SM Development Corp.-PANA) to ensure the industry’s continuing education on current issues and trends focused on digital marketing and related marketing communications topics and developments.


5th Monthly Bus. Meeting w/ Guest Mayor Edward Hagedorn.

During the launching of the 21st Annual CREBA National Convention (L-R) Florante C. Offrecio, corporate secretary, Teresita Oliva P. Bautista, VP for Chapter Affairs, Noel M. Carino, Executive Vice President, Hon. Edward S. Hagedorn, Mayor of Puerto Princesa City, Charlie A.V. Gorayeb, National President, Jerry M. Navarrete, Chairman of the Board, Joanna Marie P. Valencia, Public Relations Officer, Arsenio M. De Guzman, Director, John Marie A. Lizares, Director, Julius G. Topacio, VP Global Real Estate Alliances.

CREBA launches 21st annual confab

The Chamber of Real Estate & Builders’ Associations, Inc. (CREBA) held the official launching of its 21st Annual National Convention during its 5th Monthly Business Meeting held last May 31, 2012 in Makati City. Multi-awarded local chief executive Hon. Edward S. Hagedorn of Puerto Princesa City graced the occasion as guest of honour and speaker.

According to Charlie A. V. Gorayeb, CREBA national president, the annual national convention held in the month of October, serves as CREBA’s major year-end activity. The convention generates resolutions which are presented to the legislative and executive departments of government to assist in the attainment of the national housing goals.

CREBA executive vice-president Noel M. Carino who heads the event organizing committee, announced that the Convention, which will be held from October 18-20, 2012 at the Legend Hotel, Puerto Princesa City, Palawan has the theme “Global Filipino: Key to Conserving Growth Through Sustainable and Strategic Real Estate Development and Practices.”

CREBA is the Philippine umbrella organization of the real estate and housing industry composed of property developers, builders, contractors, suppliers and manufacturers of construction materials, real estate service practitioners and other professionals and entities engaged in 68 allied fields.

The other members of the Convention Committee are: Florante C. Ofrecio, vice-chairman; Vitus P. Cruz, secretary-general and PR head; Connie N. Beltran, finance; Joanna Marie P. Valencia, sponsorship; Pablo A. Panlilio, Jr., transportation and accommodation; Julius G. Topacio, programs; Techie P. Bautista, attendance; Romeo Thaddeus R. Liamzon, Jr., protocols; Josephine A. Cortez and Grace Anne Cristine A. Torres, fellowship and physical arrangements; Roque A. Magno and Atty. Albino E. Paranada, resolutions; Evangeline A. Yia and Conirose L. Dulalia, investment and exhibit center; Arsenio M. De Guzman Jr., souvenir magazine publication; Albert Lim, golf tournament; and Myrna M. Delos Reyes, secretariat.

Early bird discounts for members and non-members are available until July 31, 2012. Advanced bookings are likewise encouraged to ensure a slot for a visit to one of the new seven wonders of nature – the Puerto Princesa Underground River.

Interested parties may contact the Secretariat at

tel. nos.373-2270 to 75


UPMG members Outing At Pagsanjan Laguna sponsored by Gov. E.R. Ejercito last June 2 2012


This slideshow requires JavaScript.


Mall of Asia Arena: An Architectural Eyecon

The Mall of Asia Arena, the latest and biggest venture to rise at the foremost entertainment and retail destination—the Mall of Asia complex—is figuratively and quite literally an architectural “eyecon”. Priding itself on exceptional and world-standard amenities unique in all ofSoutheast Asia, the MOA Arena shall perfect the integrated shopping and entertainment experience at the Mall of Asia complex—a commitment linked to its vision of “changing the game, elevating entertainment”.

Owned by SM Investment Corporation and managed by West Avenue Theatres Corporation, also the managing arm of SM Cinema, the MOA Arena began construction in 2010. The distinctive eye-shaped façade symbolizes the MOA Arena’s promise of delivering top-notch entertainment to its audience.

According to Mr. Edgar C. Tejerero, Senior Vice President of West Avenue Theatres Corporation, the Sy family, headed by SM Group of Companies magnate Henry Sy, Sr., is very much involved in the project. The aesthetics of the MOA Arena were thoroughly conceptualized and the details of the construction, well studied. Apart from its vision to promote local talents, Mr. Tejerero added that, with the MOA Arena in the Mall of Asia complex grounds, it is a hope thatManilawill soon become a choice promoters and tourist destination for entertainment and sporting events.

The Mall of Asia Arena houses cutting-edge facilities:

With a land area of an impressive 64,085 square meters, the MOA Arena is equipped with state-of-the-art technology and world-class facilities. The MOA Arena’s eye-shaped exterior seeks to channel the message that every single event to be held in its premises will surely be a “feast for the eye”.

The MOA Arena, with its massive all-glass façade, can accommodate a seating capacity of 15,000, with a full-house capacity of 20,000. This five-level ultramodern events venue also boasts of Robbins floorings, eight-sided, center-hung scoreboards by Daktroniks, retractable Spalding basketball goals and an LED ribbon boards—all of NBA standards. CCTV cameras will be provided by Mobotix, the same company that equips the Vatican Apostolic Library at theVaticanwith professional-grade, high-resolution security devices.

The Arena also employs the leading edge plug-and-play set-up that can enable live beaming through SM Cinema theatres nationwide.

For its patrons’ maximum convenience, the Arena is designed with 16 comfortable smoking lounges. For ease-of-access, there are 10 elevators available in the premises. 34 units of escalators are also employed, with 8 units in each of the floors. To add, special access lanes for
PWDs are also provided for.

To comply with international standards, the Arena also has four dug-outs, a mess hall for an event’s technical team, a room exclusive for press conferences and even a special area for meet-and-greet affairs.

Parking-wise, the MOA Arena has more than 2,000 parking spaces located on the south side of the mall, with an additional 1,400 more accessible at the neighboring Mall of Asia Arena Annex (MAAX) building.

 The Mall of Asia Arena Corporate Suites:

The Mall of Asia  Arena is the first events venue not only in the country but in the entirety of Southeast Asia to introduce corporate suites —private deluxe rooms more known as the executive or the luxury box in arenas in the United States. Located just above the lower box section, the MOA Arena Corporate Suites are furnished with its own restroom, a mini bar, comfortable furnishings and a glass-paneled viewing deck complete with plush theater seats.

31 of these suites—referred to as Premier Suites—are being leased on a long-term basis. 10 Events Suites are also available for a per-event basis lease. The Premier Suites can go for about P9 million to P12 million and entitles suite-holders season pass for all of MOA Arena’s entertainment and sporting events.


The Mall of Asia Arena hosts top acts, both of local and international distinction:

Slated to stage inaugural concert performances on May 21 and 22 by international pop phenomenon Lady Gaga, the annual collegiate sports competitions Universities Athletic Association of the Philippines (UAAP) and the National Collegiate Athletic Association (NCAA) will also be held at the Arena with the National University Bulldogs hosting this season’s games.

In June, boy band sensations the Backstreet Boys and New Kids on the Block will grace the Arena along with Billboard chart toppers Edwin McCaine, The Fray and Taylor Dayne, while world-renowned Cirque du Soleil will perform in August.

The Arena has SM Tickets (; (02) 470-2222) as its official ticketing arm, with customer care agents promptly available for inquiries and ticketing purchases.

MOA Arena is set for Lady Gaga

The newly built SM Mall of Asia Arena (MoA Arena) poised as one of Asia’s premiere entertainment destinations is now set for international pop superstar Lady Gaga who is coming back to wow and capture the Philippine audience yet again with her outstanding performance and music on May 21 and 22.

MoA Arena caters to world-class events from concerts from the likes of Lady Gaga, to a wide range of sports events that promote the athletic spirit. It has 20,000 full-seating capacity and more than 2,000 parking spaces located on the south side of the mall, with an additional 1,400 slots at the neighboring MoA Annex Car Park Building. All these coupled with vast offerings of food and merchandise, VIP-level services and amenities and all the comforts of an arena-type venue take MoA Arena patrons’ entertainment experience to the next level.

As its inaugural concert, MoA Arena opens its doors to Lady Gaga’s Born This Way Ball tour that kicked off in South Korea last April 27 and is heading to Manila along with Japan, Hong Kong, Thailand, Singapore, Indonesia, and Taiwan. The Philippine leg of the Born This Way Ball is to be held on May 21. As this sold out and demand from concert-goers continued to rocket, Ovation productions has added one more concert date on May 22 and tickets are still up for grabs for Lady Gaga’s second show.

Tickets are priced at P15,000, P11,000, P5,000 and P2,000 and are available at all SM Tickets outlets nationwide. They can also be purchased online through

BDO cardholders can rejoice even more with their special and limited offer. For MoA Arena patrons who wish to use their BDO card to buy Lady Gaga concert tickets, they only need to inform SM Tickets that they want to avail the BDO promo and they get a 12-month installment plan with 0% interest, subject to terms and conditions.

Lady Gaga is expected to perform 110 shows in 13 cities and in 33 days this year to support her Born This Way album, which sold almost six million copies worldwide.

While the Born This Way Ball will be the inaugural performance at the MoA Arena, Filipinos can expect a grander spectacle during its launch on June 16. For more details, call 470-2222 or log on to

UPMG 3rd General Membership Meeting last April 25, 2012

UPMG 3rd General Membership Meeting for 2012 (from left to right) Danny G Ocampo (BusinessWorld); Jay R. Sarmiento (PhilippineSTAR); Doris L. Bermudez (Hinge Inquirer Publications; Ricky M. Alegre (BusinessMirror); Venus Navalta (Zenith Optemedia); Maita Consulta (Zenith Optemedia); Ron B. Tamayo (Abante); Noel O. Godinez (Asian Journal); Vivienne A. Motomal (Philippine Journalist, Inc.) & Barbie L. Atienza (Manila Bulletin)
United Print Media Group hosts ZenithOptimedia ~ ZO’s Live ROI revealed by Aye P Ubaldo
The onslaught of digital into everyday life is not going to stop. It is permanent and pervading, and is developing and mutating by the second. There is a sub-species called digital natives: Those born in the digital age, without any wisp of awareness of anything analog.
Media therefore has to sink or swim the digital tide. And print is no exception.
During its general membership meeting recently at the Lancaster Hotel Manila, the United Print Media Group (UPMG), the country’s foremost association of newspaper, magazine and other print formats, tackled where the industry stands, and what lays in its future in the eye of the digital storm.
Taking UPMG on the media tour were ZenithOptimedia Chairman Venus Navalta, and Communication Planning and Strategic Resources Officer Maita Consulta.
“Consumers now dictate what they want, when they want, and in what format. It is now personalized media,” Navalta starts off attract wider attention even if TV and radio lead as preferred formats.. “For us, it is no longer media planning or media buying. It is now Communication planning or Engagement planning,” she explains.
In this age of social media age and interactivity where everything can be communicated, digital adds the ease and speed by which it can. Digital also comes with it the unique ability to report feedback just as quick. It is an engagement where everything thrown returns with its own weight and volume. Not unlike the 3rd law of physics.
“The world is changing fast, and digital and online open opportunities. Marketing has to change as well,” states Navalta.
A number of studies show Print remaining relevant to the older and affluent market. Research backs it up also, showing that internet and magazines are able to