When Typhoon Pablo struck the country, it left more than 60,000 families without shelter. It was devastating news for everyone. The Philippine Red Cross, being the primary organization dedicated to humanitarian efforts, came to the aid of the affected families. Its local chapters opened up 71 evacuation centers which provided hot meals and temporary residence for the survivors. Since then, several local and international organizations have helped raise funds for the relief operations. Now, the Asia Pacific Life Insurance Congress is answering the call, naming the Philippine Red Cross the beneficiary of this year’s event.


ALL FOR A GOOD CAUSE. Gwendolyn Pang, Secretary General of the Philippine Red Cross (second from left), joined the APLIC organizing committee recently to express the organization’s gratitude for having been chosen as the congress beneficiary. To her left is Nenette Aseniero, Chairperson of the 14th APLIC, joined by (from R) Taly Ong, Co-chairperson and Immediate Past President of the Life Underwriters Association of the Philippines (LUAP) as well as Arlyn Tan, Incumbent President of the LUAP.

“Words cannot express how honored we are to be the chosen beneficiary organization,” shared Sec. Gen. Pang. “Rest assured that the donation we will receive will go a long way to effectively help the people affected by Typhoon Pablo. The PRC will not only take action, but we ensure that we act on our humanitarian mission with speed and maximum efficiency. I hope that we raise awareness and motivate the delegates to transform their beliefs into action, and that this will be the start of a long term partnership in the name of humanity.”

Nenette Aseniero adds, “The APLIC theme for this year is I will, I can, I do. These words evoke action and naming the PRC as our beneficiary is our way of putting our money where our mouths are. As the country’s largest insurance industry association, we understand and share the commitment they have to enriching the lives of Filipinos across the nation. This is the core of the PRC and we are more than happy to humbly contribute to their continuing humanitarian efforts.”

The donation was awarded to Red Cross during the closing ceremonies of the APLIC Congress last February 22, 2013



PRINT CONNECTS! The 2nd Philippine Print Media Congress Working Team: (Seated left to right) Manila Bulletin’s Barbie L. Atienza (PrintCon Chair and UPMG Vice President), Business Mirror’s Ricky M. Alegre (Adviser and UPMG President) (Standing , left to right) PrintCon Secretariat’s Jun Castillo, Ayra Joaquin; (Souvenir Program Committee) Pillar’s Nhez Aguilar, Pilipino Star’s Jun Aluad; (Ways & Means Committee) People Journal’s Vivienne A. Motomal, Abante’s Ron B. Tamayo; (Programme Committee) Asia Wall Street’s Noel Godinez; (Admin Committee) Commuter Express’s Tonette R. Henson and Edison Camarines; (Marketing Committee) Philippine Daily Inquirer’s Mylene De Jesus,Manila Bulletin’s Badette Cunanan; (Exhibit Committee)Real Estate’s Rose Basa and Marie Yuzon.
PrintCon2012 is now ON! The United Print Media Group (UPMG) the premier organization of leading publications (broadsheets, tabloids and magazines) in the country will be hosting the 2nd PHILIPPINE PRINT MEDIA CONGRESS on AUGUST 9-10, 2012 at the historic landmark MANILA HOTEL. This will gather more than 400 executives, officers, staff, and media practitioners-publishers, editors and writers and our partners from the advertising community as well as readers at large. This congress aims to establish the continuing role of the print media as a major and relevant mainstream medium of mass communication and as a strong tool in nation building; and to define ways by which this role can be further strengthened and enhanced to serve its general public even more.
This year’s Print Media Congress aims to establish that the PRINT MEDIA remains to be a major and relevant mainstream medium of mass communication and continue to be so even with the emergence of new non-traditional media. Moreover, it will also discuss the importance of PRINT MEDIA in social development and Nation building, how to keep it vibrant, relevant and competitive as well as the latest global trends.
Some key topics to discuss during the congress are the History and Development of Print Media n the Philippines; Current Status; New Media: Friend or Foe, Threat or opportunity; Keeping Print Vibrant, Relevant & Competitive; Latest Global Trends in Print Media and a lot more exciting topics.
Hurry up and register now! For more info, kindly call the PrintCon2012 Secretariat at 403-9859 / 403-7787 / (0932) 889-0878, website unitedprintmediagroup.com.ph . Early bird discounts available until July 15, 2012.

AdBoard goes to MMDA

AdBoard goes to MMDA

The 2012 AdBoard Officers and Directors made a courtesy call on Metropolitan Manila Development Authority (MMDA) Chairman Francis Tolentinolast June 28, 2012. AdBoard expressed its support to MMDA relative to issues on self-regulation and truth in advertising. A Memorandum of Agreement (MOA) is set to formalize a more harmonious relationship between AdBoard and MMDA. Shown in photo are: (standing from L-R): AdBoard Director Frank Abueva (Advertising Associates, Inc.-OAAP), AdBoard Director Ed Acosta (EDA Billboard-OAAP), AdBoard Corporate Secretary Tessie Celestino-Howard (Airtime Marketing-IBA), MMDA Chairman Francis Tolentino, AdBoard Chairman Ricky Alegre (Business Mirror-UPMG), Delia Magtoto (OAAP President), Darwin Hortel (OAAP Billboard Sector Head) and AdBoard Executive Director Jones Campos.
The AdBoard is composed of 10 member-associations: the Advertising Suppliers Association of the Philippines (ASAP), the Association of Accredited Advertising Agencies-Philippines (4As), the Cinema Advertising Association of the Philippines (CAAP), the Independent Blocktimers Association of the Philippines (IBA), the Internet and Mobile Marketing Association of the Philippines (IMMAP), the Marketing and Opinion Research Society of the Philippines (MORES), the Media Specialists Association of the Philippines (MSAP), the Outdoor Advertising Association of the Philippines (OAAP), the Philippine Association of National Advertisers (PANA) and the United Print Media Group (UPMG).

AdBoard Ad Academy holds lecture series

AdBoard Ad Academy holds lecture series

The AdBoard Ad Academy held a seminar last June 15, 2012 at the AdBoard office. The half-day event discussed topics on “How to maximize your iPhone4s and iPad 2 and the Basics of Social Media.” Speakers included Jerry Liao of InfoChat(shown in picture); and Marianne Villeza and Aries dela Peña of Power Mac Center. The AdBoard Ad Academy is a project of the AdBoard’s Industry Development Committee led by AdBoard Director Rudy Villar(SM Development Corp.-PANA) to ensure the industry’s continuing education on current issues and trends focused on digital marketing and related marketing communications topics and developments.

5th Monthly Bus. Meeting w/ Guest Mayor Edward Hagedorn.

During the launching of the 21st Annual CREBA National Convention (L-R) Florante C. Offrecio, corporate secretary, Teresita Oliva P. Bautista, VP for Chapter Affairs, Noel M. Carino, Executive Vice President, Hon. Edward S. Hagedorn, Mayor of Puerto Princesa City, Charlie A.V. Gorayeb, National President, Jerry M. Navarrete, Chairman of the Board, Joanna Marie P. Valencia, Public Relations Officer, Arsenio M. De Guzman, Director, John Marie A. Lizares, Director, Julius G. Topacio, VP Global Real Estate Alliances.

CREBA launches 21st annual confab

The Chamber of Real Estate & Builders’ Associations, Inc. (CREBA) held the official launching of its 21st Annual National Convention during its 5th Monthly Business Meeting held last May 31, 2012 in Makati City. Multi-awarded local chief executive Hon. Edward S. Hagedorn of Puerto Princesa City graced the occasion as guest of honour and speaker.

According to Charlie A. V. Gorayeb, CREBA national president, the annual national convention held in the month of October, serves as CREBA’s major year-end activity. The convention generates resolutions which are presented to the legislative and executive departments of government to assist in the attainment of the national housing goals.

CREBA executive vice-president Noel M. Carino who heads the event organizing committee, announced that the Convention, which will be held from October 18-20, 2012 at the Legend Hotel, Puerto Princesa City, Palawan has the theme “Global Filipino: Key to Conserving Growth Through Sustainable and Strategic Real Estate Development and Practices.”

CREBA is the Philippine umbrella organization of the real estate and housing industry composed of property developers, builders, contractors, suppliers and manufacturers of construction materials, real estate service practitioners and other professionals and entities engaged in 68 allied fields.

The other members of the Convention Committee are: Florante C. Ofrecio, vice-chairman; Vitus P. Cruz, secretary-general and PR head; Connie N. Beltran, finance; Joanna Marie P. Valencia, sponsorship; Pablo A. Panlilio, Jr., transportation and accommodation; Julius G. Topacio, programs; Techie P. Bautista, attendance; Romeo Thaddeus R. Liamzon, Jr., protocols; Josephine A. Cortez and Grace Anne Cristine A. Torres, fellowship and physical arrangements; Roque A. Magno and Atty. Albino E. Paranada, resolutions; Evangeline A. Yia and Conirose L. Dulalia, investment and exhibit center; Arsenio M. De Guzman Jr., souvenir magazine publication; Albert Lim, golf tournament; and Myrna M. Delos Reyes, secretariat.

Early bird discounts for members and non-members are available until July 31, 2012. Advanced bookings are likewise encouraged to ensure a slot for a visit to one of the new seven wonders of nature – the Puerto Princesa Underground River.

Interested parties may contact the Secretariat at

tel. nos.373-2270 to 75

 e-mail.  creba_national@yahoo.com.